How HubSpot Revolutionized Their Social Media Strategy with Contagent

When HubSpot faced the challenge of scaling their social media presence across multiple platforms while maintaining their distinctive voice, they turned to Contagent for a solution that would revolutionize their content creation process.

The Challenge

With over 7 million monthly visitors and a presence on every major social platform, HubSpot needed a way to:

• Maintain consistent brand voice across all channels
• Reduce time spent on content creation by 60%
• Increase engagement rates by leveraging data-driven insights
• Scale their social media operation without expanding the team

“Before Contagent, our team spent countless hours crafting social media posts. Now, we can generate a week's worth of content in minutes while maintaining our brand's unique voice and style.”

The Solution

HubSpot implemented Contagent's AI content generation platform, focusing on three key areas:

• AI-powered content generation with brand voice training
• Automated content scheduling and optimization
• Advanced analytics and performance tracking

The Results

After six months of using Contagent, HubSpot saw remarkable improvements:

• 156% increase in social media engagement
• 75% reduction in content creation time
• 32% improvement in click-through rates
• Consistent brand voice across all platforms

Looking Forward

HubSpot continues to leverage Contagent's evolving AI capabilities to stay ahead in the social media landscape. The partnership has enabled them to focus on strategy while automating the tactical aspects of content creation and distribution.